Power Direct Marketing

Power Direct Marketing

How to Make It Work for You

Book - 1994
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Blackwell North Amer
Ideas are what this book is all about. With an explosive blend of creative thinking and practical know-how, Power Direct Marketing not only educates, but motivates and inspires readers to succeed as direct marketers.
Acclaimed worldwide for his unique ability to translate concepts into fresh and actionable ideas, Ray Jutkins describes how direct marketing works - and shares his top secrets on how to make it work better: direct marketing planning - setting objectives, timetables, and budgets; targeting the best prospects, the right way; making offers that guarantee response; developing creative approaches that sell; finding out why a successful campaign worked - and doing it again!
From the opening paragraphs to the closing pages, Power Direct Marketing is peppered with ideas - and with scores of live examples from winning campaigns.
Whether you're still learning the ropes or you're an experienced direct marketer, Ray Jutkins will encourage and excite you - making your best direct marketing ideas come to life.

Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994.
Edition: 1995 printing.
ISBN: 9780844234182
Branch Call Number: 658.84 JUT
Characteristics: xxi, 314 p. : ill. ; 23 cm.


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