What Really Influences Customers in the Age of (nearly) Perfect InformationBook - 2014
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Publisher: New York, NY :, HarperBusiness, an imprint of HarperCollins Publishers,, 
Edition: First edition.
Characteristics: xv, 232 pages ; 24 cm