Business Stripped Bare

Business Stripped Bare

Adventures of A Global Entrepreneur

Book - 2011
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"In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference"--Pub. description.
Publisher: New York, N. Y. : Portfolio, 2011.
ISBN: 9781591844068
1591844061
Characteristics: xii, 352 p. ; 22 cm.

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johnsankey
Jan 20, 2015

An inspiring book, showing how an entrepreneur can establish a consistent philosophy for organizations by focussing on ideas and hiring top managers to implement them. His philosophy, to maximize the customer experience, sounds trite on the surface until Branson describes what he and his managers had to do to achieve it. It takes some reading to spot that his public penchant for surrounding himself with naked young women is matched by his appointments of women as top managers throughout his enterprises, and that his well-known cheeky irreverence hides an incredible skill at motivating people to accomplish things. A good read for anyone, but a must-read for any aspiring business starter.

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