The Craving Brain
The Biobalance Approach to Controlling AddictionsBook - 1997
Stating that addictions to drugs, nicotine, and other unhealthy foods and substances are due to genetic, hormonal, and environmental factors, a guide presents a preventative treatment for the craving response. 50,000 first printing. $75,000 ad/promo.
Ruden, medical director of the Biobalance Center of New York, unveils a new theory of addiction, explaining the physical elements of addiction as well as the reasons people become addicted to food and drugs. He outlines a successful treatment for people suffering from addictions of all kinds, involving medically altering levels of two brain chemicals, dopamine and serotonin. Includes a chapter on the scientific foundation of the theory, with annotated references, plus a glossary. For general readers. Annotation c. by Book News, Inc., Portland, Or.
Blackwell North Amer
"Gotta have it" is the thought process of an addicted person. A drink, a drag, a hit, a line, a pill, another piece of chocolate. "Gotta have it."
What drives this powerful need known as addiction? The problem isn't with the abused substance or activity, contends Dr. Ruden. The problem lies in the brain. As a result of genetic, hormonal and environmental factors, dopamine and serotonin levels in the brain are altered, and this sets the stage for the craving response. "Gotta have it!"
The Craving Brain explains why some individuals are susceptible to addiction to alcohol, gambling or food, while others remain unaffected. It also shows why 12-step programs work, and why we need Alcoholics Anonymous, Gamblers Anonymous or Narcotics Anonymous. Describing a new, revolutionary treatment to prevent the craving response, this book will forever alter our thinking and our approach to this devastating -- but treatable -- condition.
Stating that addictions to drugs, nicotine, and other unhealthy foods and substances are due to genetic, hormonal, and environmental factors, a helpful guide presents a preventative treatment for the craving response