The Craving Brain

The Craving Brain

The Biobalance Approach to Controlling Addictions

Book - 1997
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Baker & Taylor
Stating that addictions to drugs, nicotine, and other unhealthy foods and substances are due to genetic, hormonal, and environmental factors, a guide presents a preventative treatment for the craving response. 50,000 first printing. $75,000 ad/promo.

Book News
Ruden, medical director of the Biobalance Center of New York, unveils a new theory of addiction, explaining the physical elements of addiction as well as the reasons people become addicted to food and drugs. He outlines a successful treatment for people suffering from addictions of all kinds, involving medically altering levels of two brain chemicals, dopamine and serotonin. Includes a chapter on the scientific foundation of the theory, with annotated references, plus a glossary. For general readers. Annotation c. by Book News, Inc., Portland, Or.

Blackwell North Amer
In The Craving Brain, Dr. Ronald Ruden unveils a groundbreaking new theory that will forever change the way we perceive addiction. The result of years of clinical work with food and drug addicts, Dr. Ruden's theory explains for the first time the physical elements of addiction as well as the reasons people become addicted. Contrary to popular belief, addiction is not caused by specific drugs or activities. It is instead triggered by a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, and that craving can result in addictive behavior.
The Craving Brain also outlines Dr. Ruden's remarkably successful treatment for people suffering from addictions of all kinds. By medically altering the levels of two brain chemicals, dopamine and serotonin, the "craving brain" can be "biobalanced," and the craving response that triggers and fuels addiction can be eliminated. This treatment has proven successful for a range of addictions, from gambling and alcohol to drugs, sex, and food.

Baker
& Taylor

Stating that addictions to drugs, nicotine, and other unhealthy foods and substances are due to genetic, hormonal, and environmental factors, a helpful guide presents a preventative treatment for the craving response

Publisher: New York : HarperCollins Publishers, 1997.
ISBN: 9780060186982
0060186984
Branch Call Number: 616.8607 RUD
Characteristics: xvi, 208 p. : ill. ; 22 cm.
Additional Contributors: Byalick, Marcia 1947-

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