For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

The Unauthorized History of the Great American Soft Drink and the Company That Makes It

Book - 1993
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Baker & Taylor
Uncovering family tensions and questionable business tactics, this unauthorized history investigates a cornerstone of American corporations, tracing the evolution of Coca-Cola from its quiet beginnings, through its period of incredible growth, to the influential giant of today.

Blackwell North Amer
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"?
For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence.
Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest.
Provocative, controversial, and always entertaining, For Cod, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing."

Baker
& Taylor

Uncovering family tensions and questionable tactics, this unauthorized history traces the evolution of Coca-Cola from its quiet beginnings to the influential giant of today

Publisher: New York : Scribner's ; Toronto : Macmillan Canada ; New York : Maxwell Macmillan, c1993.
ISBN: 9780684193472
0684193477
Branch Call Number: 338.766362 PEN
Characteristics: xvii, 556 p. : ill. ; 26 cm.

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oldhag Jul 07, 2014

If you like research---really like research---this is the book that sets the standard. A long trek through fact after fact after fact.
Unbelievably, a few things could have been explored further---but only a masochist would welcome that. Even the author notes that the book, in its third edition, has reached "biblical proportions".
Contains everything you didn't know that you wanted to know about the Coca-Cola Empire---and it is an empire. So much so that one commentator suggested that Coca-Cola will "outlast the USA". Scary thought: a world run by multinational corporations like Coca-Cola.

e
epicmovie1234
Dec 03, 2012

coca cola rocks. read!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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