McDonald's

McDonald's

Behind the Arches

Book - 1986
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Random House, Inc.
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Baker & Taylor
Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion dollar corporation that revolutionized an industry and influenced the culture of America

Publisher: Toronto ; New York : Bantam Books, 1986.
ISBN: 9780553051278
055305127X
Branch Call Number: 338.7616 LOV
Characteristics: 470 p., [16] p. of plates : ill. ; 24 cm.

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