Guerrilla Marketing

Guerrilla Marketing

Secrets for Making Big Profits From your Small Business

Book - 1998
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

Baker & Taylor
Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

Publisher: Boston : Houghton Mifflin, 1998.
Edition: 3rd ed.
ISBN: 9780395906255
Branch Call Number: 658.8 LEV
Characteristics: viii, 388 p. ; 23 cm.


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